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Russell has been the senior technical person at nine business start-ups in a variety of industries including media and market research, cable television, advertising, education and e-commerce. He has demonstrated success in a variety of technology projects as both leader of new product development and manager of business process change projects.

As Vice President-Engineering at VMI Communications and Learning Systems for ten years, Russell was responsible for new product development and IT operations. VMI serviced client needs in market research and employee education and created databases that defined the relationship between product purchase behaviour and consumption of television and print media.

In leading business improvement processes for several companies, Russell developed considerable expertise in leading multi-functional teams. At the Mount Pleasant Group, he led the transition from paper-based sales and purchasing to a company-wide ERP with 161 seats. At Nationwide Insurance, he developed and implemented a new business process for automobile claims adjusters that utilized just-in-time training and electronic claim forms in conjunction with measurement and audit of the performance of each employee. Russ holds PMP and ITIL certifications and is a licensed P. Eng.

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