Stop Selling To Your Customers and Grow Your Business


Our Stage Five Selling™ workshop shifts your sales away from sales techniques that mean little to customers. Instead, sales people must become experts in managing the buying process, thereby increasing sales and margins while making competitors irrelevant.


“Value” might be the most overused, and almost meaningless, word in sales today. Companies touting “value” should be selling real solutions to customer perceived problems in a way that a customer is willing to pay a premium to get them.

Now that is value.

Doing this requires a fundamental shift in how we sell, combined with new tools and skills reflecting the way buyers want to be sold to. The harsh truth is that people don’t need more sales skills, but they must become experts in understanding and managing the buying process.

Companies and people responsible for managing sales who resist this change will be out-sold, out-maneuvered and out-witted by their own customers who will find suppliers that do grasp the importance of knowing that the way they sell to them is much more important than what they are selling.

There is nothing more important to your company than ensuring that the business is a fine tuned revenue-generating engine implementing a proven strategy to optimize revenue results – starting today by making competitors irrelevant to the customers you’re fighting to get and keep.

This is not sales training. The session is designed so that everyone - from senior executives to marketing and sales management and the sales team - will come away with ideas they can use immediately when selling and managing customers more profitability.

This vital, on-site and complimentary workshop will show you …

  • current research findings that answer the question: What are customers asking for and what are your successful competitors doing to steal your customers?
  • the five stages of sales effectiveness so you’ll know where your team is.
  • the revenue-generating system plus new strategies and skills needed to drive sales successfully.
  • the new role of marketing that empowers sales teams.

You will learn proven, revenue-generating tools to put into practice as soon as the workshop is over. Results may well start appearing on the next quarterly sales and profit report.

Who leads the workshop?

Ben Tadros, who created Stage Five Selling™, leads the briefing. A seasoned sales and marketing executive, he has more than 20 years experience leading successful international companies in manufacturing, distribution, retail, technology, sales promotion, fulfilment and performance research. Ben founded and led companies around the world to a combined US$780-million in sales. He spearheaded successful marketing and sales plans that generated consistent annual growth and built market leadership in the toughest industries. His ideas and approach have been quoted in publications such as The Economist and The International Herald Tribune, among others.


Contact us today for your complimentary, on-site Stage Five Selling™ workshop that shows you a tested, proven way of attracting and keeping the right customers, and protecting and improving margins as you make your competitors irrelevant to customers. You’ll also receive an audio CD with our compliments introducing you to the concept.


Review our Case Studies, look at our Principals' Profiles, check our Digest Archive, and then Contact Us to learn more.